12 Feb Advancing Apprenticeships program Wrap-up
Advancing Apprenticeships was an exciting initiative between Add Staff, Master Electricians Australia and the Queensland State Government designed to encourage the commencement of more apprentices in skills shortage trades, targeted specifically toward the electrical, air-conditioning and refrigeration sectors.
The Advancing Apprenticeships Program was designed with the purpose of opening the minds of electrical and air-conditioning and refrigeration employers to the prospect of employing an apprentice.
Furthermore, the program was designed to inspire and educate future apprentices on the benefits of commencing an apprenticeship as well as the recruitment process.
The Add Staff Group, Master Electricians and the Queensland State Government worked together to deliver this program across Queensland: including the rural and regional locations as well as metropolitan Brisbane.
Prior to the pandemic, the Advancing Apprenticeships program presented through various face-to-face events, such as booths at High Schools, Master Electricians Branch Meetings, the Electrical Roadshow, Career Days and CNW Breakfasts.
We also created and disbursed educational video content to educate both the employers of apprentices and perspective apprentices on the process of commencing an apprenticeship, recruiting an apprentices and any potential government grants they may be applicable for.
This was a highly successful program, with the Advancing Apprenticeships team connecting with thousands of electrical contractors in person, industry stakeholders and perspective apprentices.
We also are proud to announce that due to the running of this program, 183 apprentices were placed into apprenticeships with electrical, air-conditioning and refrigeration employers.
Some of the exciting outcomes of undertaking this program were:
- 183 Electrical and Air Conditioning and Refrigeration apprentices employed
- 1.4 million social media impressions (Facebook) on video content created to educate electrical and air-conditioning and refrigeration contractors on the benefits and process of employing an apprentice
- 12,000 clicks on social media promotional material of people reading and requesting further information on the process of employing an apprentice
- Paper letter drafted and posted from MEA CEO Malcom Richards to 3568 Queensland electrical contractors outlining the benefits of employing an apprentice.
- Numerous stakeholder engagement visits and educational presentations conducted in various locations in regional (i.e. Mt Isa, Townsville, Gladstone, Cairns, etc) and metropolitan (i.e. Slacks Creek, Ipswich, Chermside, Deception Bay, etc) Queensland
We are incredibly proud of the outcomes of this program and the reach we had with our message.
Although the program has been completed, we are still recruiting enthusiastic apprentices and trainees and placing them with employers, to hear more on this, email firstname.lastname@example.org or call 1300365606.